Odebiyi, Femi; Gontar, Vitaliya - In: Economic Review: Journal of Economics and Business 18 (2020) 1, pp. 37-48
The purpose of this study is to understand the emerging influence of e-WOM (electronic word- of-mouth) as a contemporary feedback system, its role for hotels, and importance for guests. Furthermore, the study identifies the nature of user-generated feedback in terms of determining hotel ratings,...
