Search Results - subject:"haptic"

The effects of types of touch and haptic cues on choice overload

Thai, Nguyen T.; Yüksel, Ülkü; Peck, Joann - In: Psychology & marketing 41 (2024) 9, pp. 2013-2032

Persistent link: https://www.econbiz.de/10015075017

Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications

Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim, … - 2024

of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications … immersion and social media fatigue, elucidating their role in the link between haptic imagery and users' continuance intention … (PLS-SEM). The findings revealed that haptic imagery was positively associated with immersion, negatively associated with …

Persistent link: https://www.econbiz.de/10015374473

Trade Mark Protection for Smells, Tastes and Feels – Critical Analysis of Three Non-Visual Signs in the EU

Geiregat, Simon - In: IIC - International Review of Intellectual Property and … 53 (2022) 2, pp. 219-245

This article focuses on the ability to protect three non-traditional signs as trade marks in the EU: smell (olfactory marks), taste (gustatory marks) and feel (tactile marks). All three types of subject matter can meet the definition of a sign. According to the majority view in literature and...

Persistent link: https://www.econbiz.de/10015181958

Looking for haptics : touch digitalization business strategies in luxury and fashion during COVID-19 and beyond

Ornati, Michela; Kalbaska, Nadzeya - In: Digital business 2 (2022) 2, pp. 1-14

in haptic technologies suggest that new modes of tactile interaction could be available in the online domain. Through … strategies during COVID-19 and the potential which haptics may hold to fill the online tactile void, using two surface haptic … online domain. In fact, participants questioned the value of mediated tactile feedback provided by surface haptic devices …

Persistent link: https://www.econbiz.de/10013477515

Reviews and Perspectives on Smart and Sustainable Metropolitan and Regional Cities

Yigitcanlar, Tan (contributor) - 2021

The notion of smart and sustainable cities offers an integrated and holistic approach to urbanism by aiming to achieve the long-term goals of urban sustainability and resilience. In essence, a smart and sustainable city is an urban locality that functions as a robust system of systems with...

Persistent link: https://www.econbiz.de/10014323776

Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands

Kamleitner, Bernadette; Marckhgott, Eva - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1135-1159

Persistent link: https://www.econbiz.de/10012650634

Reviews and perspectives on smart and sustainable metropolitan and regional cities

Yigitcanlar, Tan (ed.) - 2021

Persistent link: https://www.econbiz.de/10014230333

Generation NeoTouch: How digital touch is impacting the way we are intimate

Würth, Christine - In: Internet Policy Review 9 (2020) 1, pp. 1-10

The essay is written in the form of a magazine article published in 2039 - eleven yearsafter the introduction of NeoTouch, a technology facilitating digital touch as human-to-humancommunication based on a brain-computer interface (BCI). The article follows Barbara, a youngwoman who recently had...

Persistent link: https://www.econbiz.de/10012206921

Generation NeoTouch : how digital touch is impacting the way we are intimate

Würth, Christine - In: Internet policy review : journal on internet regulation 9 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012197062

Potential impact of virtual touching on endowment and feelings of ownership : a literature review of concepts and scales

Ştir, Mihaela; Zaiţ, Adriana - In: The review of economic and business studies : REBS 12 (2019) 2, pp. 145-162

Persistent link: https://www.econbiz.de/10012177882