Jin, Naehyun (Paul); Line, Nathaniel Discepoli; Lee, … - In: International Journal of Contemporary Hospitality Management 29 (2017) 8, pp. 2103-2120
Purpose As consumers have begun to incorporate health-related values into their purchase decisions, it has become … purpose of this research is to better understand the effects of health concern on consumption behavior in full … test the hypotheses. Findings The results suggest that for health-conscious consumers, the availability of healthy food …