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Search: subject:"hedonic benefit"
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Consumer behaviour
6
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hedonic benefit
5
Sales promotion
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Verkaufsförderung
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utilitarian benefit
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Beziehungsmarketing
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Utilitarian benefit
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China
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Didi Chuxing
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Sinha, Somesh Kumar
4
Verma, Priyanka
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Arshad, Sadia
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He, Minghua
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Ma, Bei
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Shahid, Anam
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Global business review
2
International journal of business excellence : IJBEX
1
International journal of electronic business : IJEB
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The Lahore journal of business
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ECONIS (ZBW)
7
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Gamification and consumer loyalty : the role of utilitarian and
hedonic
benefit
Shahid, Anam
;
Arshad, Sadia
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012813524
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2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
A systematic literature review of the sales promotion's utilitarian and hedonic benefits
Sinha, Somesh Kumar
- In:
International journal of business excellence : IJBEX
28
(
2022
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10014234594
Saved in:
4
An empirical study on the impacts of multi-facet benefits on continued usage intention : evidence from carsharing services in China
He, Minghua
;
Liang, Xiaobei
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 157-185
Persistent link: https://www.econbiz.de/10012597993
Saved in:
5
Impact of sales promotion's benefits on perceived value : does product category moderate the results?
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132153
Saved in:
6
The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
20
(
2019
)
2
,
pp. 498-514
Persistent link: https://www.econbiz.de/10012035756
Saved in:
7
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
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