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Consumer behaviour
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perceived enjoyment
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technology acceptance model
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International journal of networking and virtual organisations : IJNVO
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A comparative analysis on the effects of perceived enjoyment and perceived risk on hedonic/utilitarian smartphone applications
Xiang, Jun Yong
;
Jing, Lin Bo
;
Lee, Hyun Soo
;
Choi, Il Young
- In:
International journal of networking and virtual …
15
(
2015
)
2/3
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011440057
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