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Search: subject:"hedonic vs. utilitarian attributes"
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hedonic vs. utilitarian attributes
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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The impact of uncertainty on tourists' controllability, mood state and the persuasiveness of message framing in the pandemic era
Liu, Shasha
;
Mair, Judith
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013440020
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Motivational orientation for word-of-mouth and its relationship with WOM messages
Kim, Namin
;
Ulgado, Francis M.
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
2
,
pp. 223-240
Persistent link: https://www.econbiz.de/10010408206
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