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  • Search: subject:"heuristic/systematic model"
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Year of publication
Subject
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Consumer behaviour 19 Konsumentenverhalten 19 Heuristic-systematic model 15 Social Web 14 Social web 14 Internet marketing 13 Online-Marketing 13 Online retailing 10 Online-Handel 10 heuristic-systematic model 9 Theorie 6 Theory 6 Advertising effects 5 Information behaviour 5 Informationsverhalten 5 Viral marketing 5 Virales Marketing 5 Werbewirkung 5 Holiday behaviour 4 Innovation adoption 4 Innovationsakzeptanz 4 Social media 4 Urlaubsverhalten 4 Brand 3 Brand image 3 Brand management 3 Confidence 3 Credibility 3 E-commerce 3 Electronic Commerce 3 Glaubwürdigkeit 3 Heuristic–systematic model 3 Kaufentscheidung 3 Markenartikel 3 Markenführung 3 Markenimage 3 Marketing management 3 Marketingmanagement 3 Purchase decision 3 Purchase intention 3
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Online availability
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Undetermined 30 Free 5 CC license 1
Type of publication
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Article 39
Type of publication (narrower categories)
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Article in journal 36 Aufsatz in Zeitschrift 36 research-article 2
Language
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English 38 Undetermined 1
Author
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Abdelwahab, Mohamed 1 Abdo, Said Shabban 1 Aboul-Dahab, Sameh 1 Agag, Gomaa 1 Al-Shafi, Shafi 1 Atkins, Aaron 1 Ault, Michael K. 1 Bai, Haiqing 1 Bao, Ying 1 Benbasat, Izak 1 Blanco-Encomienda, Francisco Javier 1 Bose, Indranil 1 Chan-Olmsted, Sylvia M. 1 Chen, Wenjing 1 Chen, Xiayu 1 Chen, Yanying 1 Chen, Yun Victoria 1 Cheng, Xusen 1 Cheng, Zi-Chin 1 Chu, Xiumin 1 Dai, You-De 1 Davis, Joshua M. 1 Deng, Fang 1 Duong, Linh Nguyen Khanh 1 Ebrahimi, Sepideh 1 Eid, Riyad 1 El-Haddadeh, Ramzi 1 Engel, Rafael 1 Fan, Liu 1 Fan, Lu 1 Ferran, Carlos 1 Gardiner, Sarah 1 Geng, Shuang 1 Ghasemaghaei, Maryam 1 Gong, Yuhuang 1 Guo, Junpeng 1 Guo, Rui 1 Gursoy, Dogan 1 Hu, Yajie 1 Hu, Yue 1
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Published in...
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Journal of retailing and consumer services 6 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 3 International journal of consumer studies 2 International journal of contemporary hospitality management 2 Journal of internet commerce 2 Journal of management information systems : JMIS 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Asia Pacific business review 1 Electronic commerce research 1 Group decision and negotiation 1 Industrial Management & Data Systems 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of advertising : the review of marketing communications 1 Journal of Trade Science 1 Journal of communication management 1 Journal of consumer marketing 1 Journal of electronic commerce research : JECR 1 Journal of marketing communications 1 Journal of media business studies 1 Journal of promotion management : innovations in planning and applied research 1 Management Science 1 Nonprofit management & leadership 1 Online Information Review 1 Psychology & marketing 1 Tourism management : research, policies, practice 1 Tourism management perspectives : TMP 1 Tourism review 1
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Source
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ECONIS (ZBW) 36 Other ZBW resources 2 RePEc 1
Showing 11 - 20 of 39
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Infusing new insights : How do review novelty and inconsistency shape the usefulness of online travel reviews?
Zhang, Xi; Zhang, Xiaoxia; Liang, Sai; Yang, Yang; Law, Rob - In: Tourism management : research, policies, practice 96 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013555006
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The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise
Zheng, Xiaoyun; Wang, Yao-Chin; Wei, Wei; Zhang, Lu; Huo, Da - In: Psychology & marketing 40 (2023) 11, pp. 2341-2354
Persistent link: https://www.econbiz.de/10014432405
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Exploring the factors affecting content dissemination through WeChat official accounts : a heuristic-systematic model perspective
Yang, Bo; Hu, Yue; Cheng, Xusen; Bao, Ying; Chen, Wenjing - In: Electronic commerce research 23 (2023) 4, pp. 2713-2735
Persistent link: https://www.econbiz.de/10014418189
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Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (H...
Koh, Hyeseung - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 45-76
Persistent link: https://www.econbiz.de/10013483014
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The matching effect of destinations' crisis communication
Zhang, Jiangchi; Xie, Chaowu; Chen, Yanying; Dai, You-De; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 491-516
Persistent link: https://www.econbiz.de/10014245418
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What makes social media branding more effective in shaping pre-visit image : information quality or source credibility?
Li, Xinyue; Ma, Shihan; Wu, Maoying - In: Tourism management perspectives : TMP 46 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
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Information enhancement or hindrance? : unveiling the impacts of user-generated photos in online reviews
Li, Hengyun; Zhang, Lingyan; Guo, Rui; Ji, Haipeng; Yu, … - In: International journal of contemporary hospitality management 35 (2023) 7, pp. 2322-2351
Persistent link: https://www.econbiz.de/10014314557
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Power distance orientation and perceived insider status in China : a social identity perspective
Zhang, Kaili; Wang, Yumei; Tang, Ningyu - In: Asia Pacific business review 29 (2023) 1, pp. 89-113
Persistent link: https://www.econbiz.de/10013463710
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Understanding the relationship between reviews, search and sales: a study of the Indian car market
Prabhala, Madhuri; Bose, Indranil - In: Industrial Management & Data Systems 124 (2023) 2, pp. 485-508
Purpose While there has been extensive research on understanding the effects of online reviews on product sales, there is not enough investigation of the inter-relationships between online reviews, online search and product sales. The study attempts to address this gap in the context of the...
Persistent link: https://www.econbiz.de/10015348052
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The impact of trust and recommendation quality on adopting interactive and non-interactive recommendation agents : a meta-analysis
Ebrahimi, Sepideh; Ghasemaghaei, Maryam; Benbasat, Izak - In: Journal of management information systems : JMIS 39 (2022) 3, pp. 733-764
Persistent link: https://www.econbiz.de/10013367802
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