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Search: subject:"heuristic processing"
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Heuristic processing
6
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
3
Social web
3
Decision
2
Entscheidung
2
Experiment
2
Heuristics
2
Heuristik
2
Prospect Theory
2
Prospect theory
2
Risiko
2
Risk
2
Systematic processing
2
Viral marketing
2
Virales Marketing
2
heuristic processing
2
Advertising
1
Advertising appeal
1
Advertising effects
1
Alphanumeric brand names
1
Anchoring
1
Base-rate information
1
Big Five
1
Brand
1
Brand image
1
Brand management
1
Business process management
1
Confidence
1
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1
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1
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1
Eco-friendly products
1
Effortful processing
1
Environmental protection
1
Gender
1
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1
Geschlecht
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Habit
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English
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Allard, Thomas
1
Au, Norman
1
Book, Laura A.
1
Chang, Wen
1
Duclos, Rod
1
Fan, Lingling
1
Flowerday, Stephen
1
Frauenstein, Edwin Donald
1
Garaus, Marion
1
Griffin, Dale
1
Hardisty, David J.
1
Huang, Songshan
1
Li, Siyuan
1
London, Jackie
1
Ma, Caiwei
1
Mishi, Syden
1
Phau, Ian
1
Ren, Lianping
1
Shen, Manqiong
1
Song, Yiping
1
Sun, Heshan
1
Tanford, Sarah
1
Wang, Fei
1
Wang, Haizhong
1
Warkentin, Merrill
1
Wei, Jiuchang
1
Wolfsteiner, Elisabeth
1
Xie, Chaowu
1
Yan, Dengfeng
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
Information technology & tourism
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of retailing and consumer services
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Review of managerial science : RMS
1
Risk management : a journal of risk, crisis and disaster
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ECONIS (ZBW)
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1
Media multitasking, advertising appeal, and gender effects
Garaus, Marion
;
Wolfsteiner, Elisabeth
- In:
Review of managerial science : RMS
17
(
2023
)
2
,
pp. 539-567
Persistent link: https://www.econbiz.de/10014266515
Saved in:
2
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
3
The effect of risk message framing on tourist safety behavior : a heuristic-systematic model perspective
Xie, Chaowu
;
Fan, Lingling
;
Zhang, Jiangchi
;
Huang, Songshan
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014461405
Saved in:
4
Seems legit : an investigation of the assessing and sharing of unverifiable messages on online social networks
London, Jackie
;
Li, Siyuan
;
Sun, Heshan
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 978-1001
Persistent link: https://www.econbiz.de/10013373593
Saved in:
5
Biased minds experience improved decision-making speed and confidence on social media : a heuristic approach
Ma, Caiwei
;
Au, Norman
;
Ren, Lianping
- In:
Information technology & tourism
22
(
2020
)
4
,
pp. 593-624
Persistent link: https://www.econbiz.de/10012416599
Saved in:
6
Do up-displayed eco-friendly products always perform better? : the moderating role of psychological distance
Wang, Haizhong
;
Shen, Manqiong
;
Song, Yiping
;
Phau, Ian
- In:
Journal of business research : JBR
114
(
2020
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012257481
Saved in:
7
When "more" seems like less : differential price framing increases the choice share of higher-priced options
Allard, Thomas
;
Hardisty, David J.
;
Griffin, Dale
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 826-841
Persistent link: https://www.econbiz.de/10012177656
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8
Customer reviews are not always informative : the impact of effortful versus
heuristic
processing
Book, Laura A.
;
Tanford, Sarah
;
Chang, Wen
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 272-280
Persistent link: https://www.econbiz.de/10011808599
Saved in:
9
The effects of firm action messages on the information processing and risk perception of customers
Zhao, Ming
;
Zhao, Dingtao
;
Wei, Jiuchang
;
Wang, Fei
- In:
Risk management : a journal of risk, crisis and disaster
17
(
2015
)
4
,
pp. 205-225
Persistent link: https://www.econbiz.de/10011439456
Saved in:
10
Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng
;
Duclos, Rod
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
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