Search Results - subject:"hierarchical bayes"

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements

Franses, Philip Hans; van Nierop, J.E.M.; Fok, Fok, D. - Erasmus Research Institute of Management (ERIM), … - 2006

Hierarchical Bayes fashion, we augment this model with a second equation that relates the effect parameters to shelf and SKU …

Persistent link: https://www.econbiz.de/10010731442

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements

Nierop, J.E.M. van; Fok, D.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2006

Hierarchical Bayes fashion, we augment this model with a second equation that relates the effect parameters to shelf and SKU … sales equation that explains sales from item-specific marketing-effect parameters and intercepts. In a Hierarchical Bayes … implications and directions for further research. Free Keywords Shelf Management, Sales Models, Hierarchical Bayes, Markov Chain …

Persistent link: https://www.econbiz.de/10005288541

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Horváth, Csilla; Fok, Dennis - In: Marketing Science 32 (2013) 1, pp. 127-152

This article examines cross-price promotional effects in a dynamic context. Among other things, we investigate whether previously established findings hold when consumer and competitive dynamics are taken into account. Five main influential effects (asymmetric price effect, neighborhood price...

Persistent link: https://www.econbiz.de/10010990381

Optimizing retail assortments

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

The Effect of Product Assortment Changes on Customer Retention

Borle, Sharad; Boatwright, Peter; Kadane, Joseph B.; … - 2005

This research investigates the impact of a large-scale assortment reduction on customer retention, utilizing a model we develop to explore the effect on sales at both the store level and the category level simultaneously. We apply our model to a data set provided by an online grocer. The data...

Persistent link: https://www.econbiz.de/10009441079

Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern

Werkmeister, Marc - 2005

Knappe Ressourcen bei Marketing Instrumenten wie Verkaufszeit, Werbebudget oder Regalplatz werden durch die Regel Elastizität × Deckungsbeitrag optimal aufgeteilt. Häufig empfehlen die Autoren, entsprechende Parameter aufgrund teurer Erhebungsmethoden oder zu kurzer Erhebungszeiträume...

Persistent link: https://www.econbiz.de/10009450182

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

Paap, Richard; Franses, Philip Hans; Fok, Fok, D.; … - Erasmus Research Institute of Management (ERIM), … - 2005

The authors put forward a sales response model to explain the differences in immediate and dynamic effects of promotional prices and regular prices on sales. The model consists of a vector autoregression rewritten in error-correction format which allows to disentangle the immediate effects from...

Persistent link: https://www.econbiz.de/10010731277

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

Fok, D.; Paap, R.; HorvÃ¡th, C.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005

also available on the ERIM website: www.erim.eur.nl A Hierarchical Bayes Error Correction Model to Explain Dynamic …, Hierarchical Bayes Availability The ERIM Report Series is distributed through the following platforms: Academic Repository at … Inspec Classification scheme (ICS), ICS Webpage A Hierarchical Bayes Error Correction Model to Explain Dynamic Efiects …

Persistent link: https://www.econbiz.de/10005209570

Augmenting discrete-choice data to identify common preference scales for inter-subject analyses

Bacon, Lynd; Lenk, Peter - In: Quantitative Marketing and Economics 10 (2012) 4, pp. 453-474

Discrete-choice experiments are commonly used to measure subjects’ preference structures and are often preferred to other measurement methods because they better align with actual choice behavior and avoid some of the well-documented biases inherent in alternative elicitation methods. A...

Persistent link: https://www.econbiz.de/10010865219

An empirical analysis of individual level casino gambling behavior

Narayanan, Sridhar; Manchanda, Puneet - In: Quantitative Marketing and Economics 10 (2012) 1, pp. 27-62

Persistent link: https://www.econbiz.de/10010865234