Search Results - subject:"hierarchical bayes"

Improving the efficiency of individualized designs for the mixed logit choice model by including covariates

Crabbe, M.; Vandebroek, M. - In: Computational Statistics & Data Analysis 56 (2012) 6, pp. 2059-2072

Recent research shows that the inclusion of choice related demo- and sociographics in discrete choice models aids in modeling the choice behavior of consumers substantially. However, the increase in efficiency gained by accounting for covariates in the design of a choice experiment has thus far...

Persistent link: https://www.econbiz.de/10010574439

A hierarchical Bayes error correction model to explain dynamic effects

Paap, Richard; Franses, Philip Hans; Fok, Fok, D.; … - Faculteit der Economische Wetenschappen, Erasmus … - 2004

For promotional planning and market segmentation it is important to understand the short-run and long-run effects of the marketing mix on category and brand sales. In this paper we put forward a sales response model to explain the differences in short-run and long-run effects of promotions on...

Persistent link: https://www.econbiz.de/10010731827

A hierarchical Bayes error correction model to explain dynamic effects

Fok, D.; HorvÃ¡th, C.; Paap, R.; Franses, Ph.H.B.F. - Erasmus University Rotterdam, Econometric Institute - 2004

A Hierarchical Bayes Error Correction Model to Explain Dynamic Efiects of Promotions on Sales Dennis Fok⁄, Csilla Horv …. key words: sales; vector autoregression; marketing mix; short and long-term ef- fects; Hierarchical Bayes ⁄We thank … Hierarchical Bayes (HB) - Error Correction Model (ECM), which allows us to directly estimate the potentially difiering short …

Persistent link: https://www.econbiz.de/10005000467

Relevance of Functional Flexibility for Heterogeneous Sales Response Models - A Comparision of Parametric and Seminoparametric Models

Hruschka, Harald - Wirtschaftswissenschaftliche Fakultät, Universität … - 2004

So far studies estimating sales response functions on the basis of store-specific data either consider heterogeneity or functional flexibility. That is why in this contribution a model is developed possessing both these features. It is a multilayer perceptron with store-specific coefficients...

Persistent link: https://www.econbiz.de/10005121029

Modeling Dynamic Effects of the Marketing Mix on Market Shares

Fok, D.; Paap, R.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003

Nijs et al. (2001), we postulate the expected signs of these correlations. We fit our resultant Hierarchical Bayes …

Persistent link: https://www.econbiz.de/10005450930

Modeling Dynamic Effects of the Marketing Mix on Market Shares

Paap, Richard; Franses, Philip Hans; Fok, Fok, D. - Erasmus Research Institute of Management (ERIM), … - 2003

Nijs et al. (2001), we postulate the expected signs of these correlations. We fit our resultant Hierarchical Bayes …

Persistent link: https://www.econbiz.de/10010731459

Understanding Responses to Contradictory Information About Products

Kalra, Ajay; Li, Shibo; Zhang, Wei - In: Marketing Science 30 (2011) 6, pp. 1098-1114

Although prior literature has examined reactions to drastic negative news, we examine the situation in which decision makers receive contradictory information about products and they have to decide whether to persist with or abandon product usage. We investigate physician reactions to...

Persistent link: https://www.econbiz.de/10010990397

Hierarchical Bayes Modeling of the Customer Satisfaction Index

Terui, Nobuhiko; Hasegawa, Shohei; Chun, Taemyung; … - In: Service Science 3 (2011) 2, pp. 127-140

, representing "communality" inside industry and "heterogeneity" outside industry, the hierarchical Bayes modeling produces more …

Persistent link: https://www.econbiz.de/10010990664

Bayesian Analysis of Hierarchical Effects

Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing Science 30 (2011) 1, pp. 123-133

The idea of hierarchical, sequential, or intermediate effects has long been posited in textbooks and academic literature. Hierarchical effects occur when relationships among variables are mediated through other variables. Challenges in studying hierarchical effects in marketing include the large...

Persistent link: https://www.econbiz.de/10009218494

Fixed-to-mobile call substitution and telephony market definition in Korea

Rhee, Hongjai; Park, Minsoo - In: Journal of Regulatory Economics 40 (2011) 2, pp. 198-218

Persistent link: https://www.econbiz.de/10009327417