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  • Search: subject:"hierarchical value maps"
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Consumer behaviour 2 Konsumentenverhalten 2 Brand image 1 Brand management 1 France 1 Frankreich 1 Gastronomie 1 HVMs 1 Hierarchical value maps 1 Human values 1 Ireland 1 Irland 1 Laddering interviews 1 MEC 1 Markenführung 1 Markenimage 1 Means-end chain 1 Organic farming 1 Restaurant industry 1 Rokeach's values 1 Schweden 1 Sweden 1 green restaurants 1 hierarchical value maps 1 means-end chain 1 Ökologischer Landbau 1
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Article 2
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Article in journal 2 Aufsatz in Zeitschrift 2
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English 2
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Billaudet, Larissa 1 Engström, Ebba 1 Hansson, Helena 1 Jeng, Mei-Yuan 1 Leduc, Gaëlle 1 Ryan, Mary 1 Yeh, Tsu-Ming 1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 International journal of business excellence 1
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ECONIS (ZBW) 2
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Farmers' perceived values in conventional and organic farming : a comparison between French, Irish and Swedish farmers using the Means-end chain approach
Leduc, Gaëlle; Billaudet, Larissa; Engström, Ebba; … - In: Ecological economics : the transdisciplinary journal of … 207 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014280325
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Using a means-end chain to investigate the effect of personal values on brand positioning of green restaurants
Jeng, Mei-Yuan; Yeh, Tsu-Ming - In: International journal of business excellence 9 (2016) 4, pp. 511-521
Persistent link: https://www.econbiz.de/10011660378
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