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  • Search: subject:"hierarchies of knowledge in marketing"
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Advertising 1 Brasilien 1 Brazil 1 Colonialism 1 Decolonialism 1 Englisch (Sprache) 1 English (Language) 1 English Language courses 1 Imperialism 1 Imperialismus 1 Kolonialismus 1 Language 1 Linguistics 1 Linguistik 1 Semiotics 1 Semiotik 1 Sprache 1 Werbung 1 advertisements 1 coloniality of power 1 hierarchies of knowledge in marketing 1 linguistic imperialism 1 semiotics 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Barros, Denise Franca 1 Hemais, Marcus Wilcox 1 Pessôa, Luís Alexandre Grubits de Paula 1
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Marketing theory 1
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ECONIS (ZBW) 1
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274
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