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  • Search: subject:"hierarchy demand model"
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Year of publication
Subject
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Brand 1 Brand management 1 Consumer behaviour 1 Hierarchie 1 Hierarchy 1 Internet marketing 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 OBC 1 OBCP 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Social Web 1 Social web 1 grounded theory 1 hierarchy demand model 1 online brand community 1 online brand community participation 1 scale 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Chen, Lihong 1 Yan, Xinfeng 1
Published in...
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International journal of electronic marketing and retailing : IJEMR 1
Source
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ECONIS (ZBW) 1
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Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong; Yan, Xinfeng - In: International journal of electronic marketing and … 9 (2018) 2, pp. 167-183
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