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Search: subject:"hierarchy of effect model"
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Agus, Anna Amalyah
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Capturing heterogeneous decision making processes : the case with the E-book reader market
Shim, Dongnyok
- In:
International journal of market research
63
(
2021
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10012492764
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Intervariable influence analysis of hierarchy of effect (HOE) model in cross-border e-commerce : study case : Shopee and Lazada
Gabriella, Diyang Risma
;
Agus, Anna Amalyah
- In:
ASEAN marketing journal : Association of Southeast …
12
(
2020
)
2
,
pp. 112-120
Persistent link: https://www.econbiz.de/10012503614
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