Bunda, Nicoleta Ramona; Condrea, Veronica; Costandache, … - Facultatea de Administraţie Publică, Şcoala … - 2010
This paper focuses on the way marketing concepts can be relevantly used for the higher education sector. It starts by … shortly reviewing some of the main higher education marketing approaches and continues with a survey that examines the views … choose a higher education institution based on several factors, including reputation, location, friends and cost …