Kim, Jungsun (Sunny); Yoon, Sungsik; Zemke, Dina Marie V. - In: Journal of Hospitality and Tourism Technology 8 (2017) 3, pp. 337-356
Purpose The purpose of this study is to investigate the determinants of customers’ intentions to use location-based services (LBS) offered by a hotel. The study examined whether hotel customers’ coupon proneness, trust, privacy concerns and familiarity with LBS are significant determinants...