Search Results - subject:"hotel loyalty programs"

The theory-practice research gains from big data : evidence from hospitality loyalty programs

Rita, Paulo; Tiago, Maria Teresa Borges; Caetano, Joana - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4486-4501

Persistent link: https://www.econbiz.de/10014430130

Understanding Active Loyalty in Hotel Reward Programs through Customers’ Switching Costs and Perceived Program Value

Xie, Karen; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - 2011

The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

Persistent link: https://www.econbiz.de/10009467979

Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value

Xie, Karen Lijia; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 308-324

Persistent link: https://www.econbiz.de/10011312527

Where is the love? : investigating multiple membership and hotel customer loyalty

Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 572-592

Persistent link: https://www.econbiz.de/10010387389

Where is the love? : Investigating multiple membership and hotel customer loyalty

Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International Journal of Contemporary Hospitality Management 26 (2014) 4, pp. 572-592

Purpose – The purpose of this study is to explore polygamous program loyalty in hotel loyalty programs and the … differentiate the number of membership(s) they have. Increasing the flexibility of point purchase in hotel loyalty programs … multiple loyalty programs (i.e. polygamous program loyalty) and identifies a broken reciprocity link in hotel loyalty programs …

Persistent link: https://www.econbiz.de/10014763937