While many companies use algorithms to optimize their pricing, additional human oversight and price interventions are widespread. Human intervention can correct algorithmic flaws and introduce private information into the pricing process, but it may also be based on less sophisticated pricing...

Chapter 1. Introduction to the Personalization in E-commerce -- Chapter 2. Recommendation System for Multi-variant E-commerce Interfaces -- Chapter 3. Analysis of Customer Behaviour -- Chapter 4. Designing and Serving a Dedicated Interface -- Chapter 5. Evaluation of a Multi-variant Interface...