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The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions
Rinallo, Diego
;
Basuroy, Suman
;
Wu, Ruhai
;
Jeon, Hyo
- In:
Journal of Business Ethics
114
(
2013
)
3
,
pp. 425-441
Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing,
hybrid
messages
…
Persistent link: https://www.econbiz.de/10010868129
Saved in:
2
The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Rinallo, Diego
;
Basuroy, Suman
;
Wu, Ruhai
;
Jeon, Hyo Jin
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10009772882
Saved in:
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