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Advertising effects 1 Internet marketing 1 Mobile Business 1 Mobile Marketing 1 Mobile business 1 Mobile communications 1 Mobile marketing 1 Mobile phone 1 Mobilkommunikation 1 Mobiltelefon 1 Online-Marketing 1 Target group 1 Werbewirkung 1 Zielgruppe 1 crowdedness 1 field study 1 hyper-contextual targeting 1 mobile advertising 1 new technology 1
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Andrews, Michelle 1 Fang, Zheng 1 Ghose, Anindya 1 Luo, Xueming 1
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science 35 (2016) 2, pp. 218-233
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