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  • Search: subject:"hypercontextual targeting"
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Advertising effects 1 Consumer behaviour 1 Experiment 1 Feldforschung 1 Field research 1 Gesundheitsvorsorge 1 Konsumentenverhalten 1 Mobile Anwendung 1 Mobile application 1 Preventive care 1 Prospect Theory 1 Prospect theory 1 Sport 1 Sports 1 Weather 1 Werbewirkung 1 Wetter 1 framing 1 hypercontextual targeting 1 mobile health 1 mood as a resource 1 physical activity 1 randomized field experiment 1 weather 1
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Chan, Jason 1 Kyung, Nakyung 1 Lee, Byungtae 1 Lim, Sanghee 1
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Information systems research : ISR 1
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Contextual targeting in mHealth apps : harnessing weather information and message framing to increase physical activity
Kyung, Nakyung; Chan, Jason; Lim, Sanghee; Lee, Byungtae - In: Information systems research : ISR 35 (2024) 3, pp. 1034-1051
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