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Search: subject:"identification with the foreign company"
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Consumer behaviour
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Multinationales Unternehmen
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identification with the foreign company
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Lehnert, Kevin
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Park, Yung-Hwal
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International journal of business environment : IJBE
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Journal of global marketing
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Do consumers discriminate against foreign companies even when they are green?
Park, Yung-Hwal
;
Lehnert, Kevin
;
Kalliny, Morris
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011963079
Saved in:
2
Identification
with
the
foreign
company
: the influence of CSR and consumer ethnocentrism
Park, Yung-Hwal
;
Tolmie, Carri R.
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
9
(
2017
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10011861993
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