The increase of competitiveness in retail sales generates the diversification of purchase options, increase of consumers' demands and, implicitly, the change of their purchasing behaviour. In this context, the selection made by consumers regarding the stores where to purchase from represents a...

The increase of competitiveness in retail sales generates the diversification of purchase options, increase of consumers’ demands and, implicitly, the change of their purchasing behaviour. In this context, the selection made by consumers regarding the stores where to purchase from represents a...