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Search: subject:"image reinforcement"
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brand alliances
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image reinforcement
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Image
Reinforcement
or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel Ter
- In:
Marketing Science
27
(
2008
)
4
,
pp. 730-744
partner for a firm considering co-branding for
image
reinforcement
. We address these issues by conceptualizing attribute …
Persistent link: https://www.econbiz.de/10008787651
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