Search Results - subject:"imagery processing"

Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling

Zheng, Chunhui; Zhang, Jia - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2136-2156

Persistent link: https://www.econbiz.de/10014280944

Does vivid imagination deter visitation? : the role of mental imagery processing in virtual tourism on tourists' behavior

Zheng, Chunhui; Chen, Zengxiang; Zhang, Yuling; Guo, Yongrui - In: Journal of travel research : a quarterly publication of … 61 (2022) 7, pp. 1528-1541

Persistent link: https://www.econbiz.de/10013390839

Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?

Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1173-1201

Persistent link: https://www.econbiz.de/10012200373

Applying experiential marketing in selling tourism dreams

Le Dung; Scott, Noel; Lohmann, Guilherme - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 220-235

Persistent link: https://www.econbiz.de/10012179393

What are my chances? : an imagery versus discursive processing approach to understanding ratio-bias effects

Schlosser, Ann E. - In: Organizational behavior and human decision processes : … 144 (2018), pp. 112-124

Persistent link: https://www.econbiz.de/10011843757