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  • Search: subject:"immersive technologies"
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Year of publication
Subject
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Virtual reality 3 Virtuelle Realität 3 Bibliometrics 2 Bibliometrie 2 Immersive technologies 2 Augmented reality 1 Bekleidungsindustrie 1 Clothing industry 1 Consumer behaviour 1 Customer experience 1 Digital Sustainability 1 Digitalisierung 1 Digitization 1 Experiencia del consumidor 1 Fashion 1 Konsumentenverhalten 1 Literature review 1 Metaverse 1 Mode 1 Nachhaltige Entwicklung 1 Nachhaltigkeit 1 Sustainability 1 Sustainability communication 1 Sustainable development 1 Textile distribution 1 Textilhandel 1 Tourism 1 Tourism industry 1 Tourismus 1 Tourismuswirtschaft 1 augmented reality 1 consumer 1 immersive technologies 1 marketing 1 research agenda 1 systematic literature review 1 user experience 1
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Free 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Barta, Sergio 1 Blazquez Cano, Marta 1 Bretos, María A. 1 Flavián Blanco, Carlos 1 Gurrea Sarasa, Raquel 1 Ibáñez-Sánchez, Sergio 1 Orús, Carlos 1
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Journal of global fashion marketing : JGfM 1 Spanish journal of marketing 1
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Augmented reality experiences : consumer-centered augmented reality framework and research agenda
Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - 2025
Persistent link: https://www.econbiz.de/10015373148
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Applying virtual reality and augmented reality to the tourism experience : a comparative literature review
Bretos, María A.; Ibáñez-Sánchez, Sergio; Orús, Carlos - In: Spanish journal of marketing 28 (2024) 3, pp. 287-309
Persistent link: https://www.econbiz.de/10015190342
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The metaverse and its potential for digital sustainability in fashion
Blazquez Cano, Marta - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 303-319
Persistent link: https://www.econbiz.de/10015051277
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