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Search: subject:"implementation"
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Subject
All
Marketing management
18,721
Marketingmanagement
18,720
Implementation
5,073
Marketing
4,574
Consumer behaviour
3,703
Konsumentenverhalten
3,701
Einführung
3,356
Theorie
3,009
Theory
2,981
Relationship marketing
2,457
Beziehungsmarketing
2,455
Deutschland
2,182
Germany
2,128
Brand management
1,848
Markenführung
1,848
Online-Marketing
1,718
Internet marketing
1,679
Strategisches Management
1,657
Strategic management
1,405
Unternehmenserfolg
1,272
Firm performance
1,270
Social Web
1,260
Social web
1,260
SME
1,202
KMU
1,191
Innovation
1,175
USA
1,031
United States
978
Erfolgsfaktor
910
Markenartikel
900
Brand
897
Markenimage
893
Brand image
889
Success factor
870
Internationales Marketing
822
Werbung
814
International marketing
812
Marktforschung
811
Innovationsmanagement
768
Advertising
766
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Online availability
All
Undetermined
7,982
Free
5,347
CC license
408
Type of publication
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Article
17,059
Book / Working Paper
10,956
Other
118
Journal
57
Type of publication (narrower categories)
All
Article in journal
11,947
Aufsatz in Zeitschrift
11,947
Aufsatz im Buch
3,003
Book section
3,003
Graue Literatur
1,773
Non-commercial literature
1,773
Hochschulschrift
1,529
Thesis
1,274
Working Paper
1,251
Arbeitspapier
974
Collection of articles of several authors
761
Sammelwerk
761
Lehrbuch
716
Case study
652
Fallstudie
652
Textbook
607
Bibliografie enthalten
593
Bibliography included
593
research-article
457
Aufsatzsammlung
433
Konferenzschrift
245
Ratgeber
208
Guidebook
189
Article
153
Conference proceedings
151
Dissertation u.a. Prüfungsschriften
135
Reprint
131
Conference paper
117
Konferenzbeitrag
117
Glossar enthalten
104
Glossary included
104
Handbook
92
Handbuch
92
case-report
74
Amtsdruckschrift
58
Government document
58
Collection of articles written by one author
48
Sammlung
48
Fallstudiensammlung
47
review-article
43
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English
21,013
German
5,108
Undetermined
1,788
French
106
Spanish
45
Polish
43
Russian
33
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
Swedish
11
Ukrainian
10
Lithuanian
7
Czech
6
Romanian
6
Slovak
5
Bulgarian
3
Danish
3
Indonesian
3
Serbian
3
Croatian
2
Turkish
2
Valencian
1
Finnish
1
Kazakh
1
Macedonian
1
Slovenian
1
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Author
All
Kotler, Philip
97
Bruhn, Manfred
86
Homburg, Christian
67
Lombardi, Michele
64
Meffert, Heribert
62
Sheth, Jagdish N.
49
Pepels, Werner
48
Serrano, Roberto
44
Keller, Kevin Lane
41
Kumar, V.
38
Esch, Franz-Rudolf
36
Kitchen, Philip J.
35
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Vrontis, Demetris
32
Backhaus, Klaus
30
Albers, Sönke
29
Korpela, Ville
29
Tomczak, Torsten
29
Piercy, Nigel
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
27
Di Benedetto, C. Anthony
26
Hinson, Robert
26
Lindgreen, Adam
26
Berndt, Ralph
25
Burmann, Christoph
25
Kuß, Alfred
25
O'Cass, Aron
25
Pauwels, Koen
25
Schultz, Don E.
25
Varadarajan, Rajan
25
Ferrell, O. C.
24
Balmer, John M. T.
23
Hult, G. Tomas M.
23
Kunimoto, Takashi
23
Melewar, T. C.
23
Rajagopal
23
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Institution
All
International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
American Marketing Association
61
Mathematica Policy Research
58
Bank of Canada
24
IGI Global
22
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
European Society for Opinion and Marketing Research
17
Fördergesellschaft Marketing an der Universität Augsburg
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
European Central Bank
13
National Bureau of Economic Research
13
Verlag Dr. Kovač
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
UNICEF Innocenti Research Centre
10
C.E.P.R. Discussion Papers
9
CESifo
9
Edward Elgar Publishing
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
OECD
9
ARENA
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
American Management Association
7
Chartered Institute of Marketing
7
European Commission / Directorate-General for Economic and Financial Affairs
7
Fachhochschule Reutlingen / European School of Business
7
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Published in...
All
Journal of business research : JBR
423
Industrial marketing management : the international journal for industrial and high-tech firms
298
SpringerLink / Bücher
221
Journal of strategic marketing
211
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
141
Journal of marketing management : MM
141
Journal of marketing communications
135
Journal of the Academy of Marketing Science
133
IMF Staff Country Reports
127
Journal of marketing
120
Journal of retailing and consumer services
113
The journal of business & industrial marketing
113
Marketing intelligence & planning
107
Gabler Edition Wissenschaft
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Springer eBook Collection
77
Business horizons
72
IMF Working Papers
70
The journal of brand management : an international journal
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
International journal of business information systems : IJBIS
66
The journal of product & brand management
66
International Journal of Operations & Production Management
63
The TQM Magazine
62
Asia Pacific journal of marketing and logistics
60
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
International journal of production economics
54
International journal of production research
54
The marketing review
54
European research studies
52
Marketing science
52
International marketing review
51
Journal of marketing research : JMR
51
Psychology & marketing
51
International journal of technology marketing : IJTMkt
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
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Source
All
ECONIS (ZBW)
24,468
RePEc
1,926
Other ZBW resources
723
EconStor
463
USB Cologne (EcoSocSci)
349
BASE
226
ArchiDok
26
USB Cologne (business full texts)
9
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Showing
28,021
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28,190
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date (oldest first)
28021
Marketing management and the behavioral environment
Bliss, Perry
-
1970
Persistent link: https://www.econbiz.de/10000576328
Saved in:
28022
Marketing management : a systems perspective
Lazer, William
-
1971
Persistent link: https://www.econbiz.de/10000576369
Saved in:
28023
Marketing decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10000576686
Saved in:
28024
Modern marketing management in the Indian context
Davar, Rustom S.
-
1969
Persistent link: https://www.econbiz.de/10000576758
Saved in:
28025
Integrated marketing
James, Bertram George Samuel
-
1967
Persistent link: https://www.econbiz.de/10000577338
Saved in:
28026
Marketing in a changing environment
Holloway, Robert John
;
Hancock, Robert Spencer
-
1968
Persistent link: https://www.econbiz.de/10000577772
Saved in:
28027
Concepts for modern marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
28028
Perspectives on marketing information
Hopkins, David S.
;
Licht, Barbara T.
-
1977
Persistent link: https://www.econbiz.de/10000579810
Saved in:
28029
Market segmentation : concepts and applications
Engel, James F.
(
ed.
);
Fiorillo, Henry F.
(
ed.
); …
-
1972
Persistent link: https://www.econbiz.de/10000580227
Saved in:
28030
Marketing management in agriculture
Bateman, David Ian
(
ed.
)
-
1972
Persistent link: https://www.econbiz.de/10000580328
Saved in:
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