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  • Search: subject:"implementation"
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Year of publication
Subject
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Marketing management 18,716 Marketingmanagement 18,715 Implementation 5,073 Marketing 4,571 Consumer behaviour 3,702 Konsumentenverhalten 3,700 Einführung 3,356 Theorie 3,008 Theory 2,980 Relationship marketing 2,456 Beziehungsmarketing 2,454 Deutschland 2,182 Germany 2,128 Brand management 1,848 Markenführung 1,848 Online-Marketing 1,718 Internet marketing 1,679 Strategisches Management 1,657 Strategic management 1,405 Unternehmenserfolg 1,272 Firm performance 1,270 Social Web 1,260 Social web 1,260 SME 1,202 KMU 1,191 Innovation 1,175 USA 1,031 United States 978 Erfolgsfaktor 910 Markenartikel 900 Brand 897 Markenimage 893 Brand image 889 Success factor 870 Internationales Marketing 822 Werbung 814 International marketing 812 Marktforschung 812 Innovationsmanagement 768 Advertising 766
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Online availability
All
Undetermined 7,979 Free 5,345 CC license 407
Type of publication
All
Article 17,054 Book / Working Paper 10,956 Other 118 Journal 57
Type of publication (narrower categories)
All
Article in journal 11,945 Aufsatz in Zeitschrift 11,945 Aufsatz im Buch 3,000 Book section 3,000 Graue Literatur 1,773 Non-commercial literature 1,773 Hochschulschrift 1,529 Thesis 1,274 Working Paper 1,251 Arbeitspapier 974 Collection of articles of several authors 761 Sammelwerk 761 Lehrbuch 716 Case study 652 Fallstudie 652 Textbook 607 Bibliografie enthalten 593 Bibliography included 593 research-article 457 Aufsatzsammlung 433 Konferenzschrift 245 Ratgeber 208 Guidebook 189 Article 153 Conference proceedings 151 Dissertation u.a. Prüfungsschriften 135 Reprint 131 Conference paper 117 Konferenzbeitrag 117 Glossar enthalten 104 Glossary included 104 Handbook 92 Handbuch 92 case-report 74 Amtsdruckschrift 58 Government document 58 Collection of articles written by one author 48 Sammlung 48 Fallstudiensammlung 47 review-article 43
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Language
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English 21,008 German 5,108 Undetermined 1,788 French 106 Spanish 45 Polish 43 Russian 33 Hungarian 27 Dutch 16 Italian 15 Portuguese 14 Swedish 11 Ukrainian 10 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Indonesian 3 Serbian 3 Croatian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 97 Bruhn, Manfred 86 Homburg, Christian 67 Lombardi, Michele 64 Meffert, Heribert 62 Sheth, Jagdish N. 49 Pepels, Werner 48 Serrano, Roberto 44 Keller, Kevin Lane 41 Kumar, V. 38 Esch, Franz-Rudolf 36 Kitchen, Philip J. 35 Kirchgeorg, Manfred 34 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 32 Vrontis, Demetris 32 Backhaus, Klaus 30 Albers, Sönke 29 Korpela, Ville 29 Tomczak, Torsten 29 Piercy, Nigel 28 Kerin, Roger A. 27 Kleinaltenkamp, Michael 27 Di Benedetto, C. Anthony 26 Hinson, Robert 26 Lindgreen, Adam 26 Berndt, Ralph 25 Burmann, Christoph 25 Kuß, Alfred 25 O'Cass, Aron 25 Pauwels, Koen 25 Schultz, Don E. 25 Varadarajan, Rajan 25 Ferrell, O. C. 24 Balmer, John M. T. 23 Hult, G. Tomas M. 23 Kunimoto, Takashi 23 Melewar, T. C. 23 Rajagopal 23
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Institution
All
International Monetary Fund (IMF) 209 International Monetary Fund 134 Springer Fachmedien Wiesbaden 63 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 American Marketing Association 61 Mathematica Policy Research 58 Bank of Canada 24 IGI Global 22 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 European Society for Opinion and Marketing Research 17 Fördergesellschaft Marketing an der Universität Augsburg 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 13 National Bureau of Economic Research 13 Verlag Dr. Kovač 12 Verlag Franz Vahlen 12 Haufe-Lexware GmbH & Co. KG 11 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 UNICEF Innocenti Research Centre 10 C.E.P.R. Discussion Papers 9 CESifo 9 Edward Elgar Publishing 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 OECD 9 ARENA 8 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Europäische Kommission 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 American Management Association 7 Chartered Institute of Marketing 7 European Commission / Directorate-General for Economic and Financial Affairs 7 Fachhochschule Reutlingen / European School of Business 7
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Published in...
All
Journal of business research : JBR 423 Industrial marketing management : the international journal for industrial and high-tech firms 298 SpringerLink / Bücher 221 Journal of strategic marketing 211 Europäische Hochschulschriften / 5 151 European journal of marketing : EJM 141 Journal of marketing management : MM 141 Journal of marketing communications 135 Journal of the Academy of Marketing Science 133 IMF Staff Country Reports 127 Journal of marketing 120 Journal of retailing and consumer services 113 The journal of business & industrial marketing 113 Marketing intelligence & planning 107 Gabler Edition Wissenschaft 86 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 82 Springer eBook Collection 77 Business horizons 72 IMF Working Papers 70 The journal of brand management : an international journal 70 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 70 Management science : journal of the Institute for Operations Research and the Management Sciences 67 International journal of business information systems : IJBIS 66 The journal of product & brand management 66 International Journal of Operations & Production Management 63 The TQM Magazine 62 Asia Pacific journal of marketing and logistics 60 MPRA Paper 60 Lehrbuch 59 Mathematica Policy Research Reports 58 International journal of production economics 54 International journal of production research 54 The marketing review 54 European research studies 52 Marketing science 52 International marketing review 51 Journal of marketing research : JMR 51 Psychology & marketing 51 International journal of technology marketing : IJTMkt 50 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 49
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Source
All
ECONIS (ZBW) 24,463 RePEc 1,926 Other ZBW resources 723 EconStor 463 USB Cologne (EcoSocSci) 349 BASE 226 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 28,051 - 28,060 of 28,185
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Marketing, principles and methods
Phillips, Charles Franklin; Duncan, Delbert J. - 1968 - 6. ed
Persistent link: https://www.econbiz.de/10002637513
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Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A. - 1963
Persistent link: https://www.econbiz.de/10002637968
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Markets and marketing : an orientation
Preston, Lee E. - 1970
Persistent link: https://www.econbiz.de/10002651650
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The marketing of greens
Park, J. W.; Smith, M. E. - 1942
Persistent link: https://www.econbiz.de/10002610912
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A marketing plan for the new Europe
Proudfoot, J. J. - 1966
Persistent link: https://www.econbiz.de/10002673103
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Advertising : mass communication in marketing
Littlefield, James E.; Kirkpatrick, Charles Atkinson - 1970 - 3. ed
Persistent link: https://www.econbiz.de/10001893109
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Plotting marketing strategy : a new orientation
Adler, Lee - 1968
Persistent link: https://www.econbiz.de/10001932759
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Highlights of potato marketing
Cook, A. Clinton - 1953
Persistent link: https://www.econbiz.de/10002031499
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Honey Marketing
Bauer, Frederick W. - 1960
Persistent link: https://www.econbiz.de/10002043068
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