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~isPartOf:"Journal of marketing communications"
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Marketing management
105
Marketingmanagement
105
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
13
Werbung
13
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11
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11
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11
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11
Online-Marketing
11
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11
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10
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7
Public relations
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integrated marketing communications
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Cause-related marketing
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integrated marketing communication
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102
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Schultz, Don E.
5
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Neijens, Peter C.
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Patti, Charles H.
2
Agrawal, Shivani
1
Ahola, Eeva-Katri
1
Akusua Agyapomaa Obeng, Samuela
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Alarcón-Del-Amo, María-Del-Carmen
1
Alevizou, Panayiota
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Antoniades, Nicos
1
Baack, D. W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
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Basil, Debra Z.
1
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Bell, Monique
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Bernhardt, Anke
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Carl, Walter J.
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1
Chang, Yuhmiin
1
Chatterjee, Sheshadri
1
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1
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Journal of marketing communications
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
212
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
110
Journal of marketing
100
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Journal of retailing and consumer services
80
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Cogent business & management
42
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ECONIS (ZBW)
105
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1
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
2
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
3
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
6
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
7
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
8
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
9
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
10
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
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