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~person:"Piercy, Nigel"
~subject:"Institutioneller Wandel"
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Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
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