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~person:"Piercy, Nigel"
~subject:"Positionierung <Marketing>"
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Positionierung <Marketing>
Marketing management
25
Marketingmanagement
25
Marketing
12
Strategisches Management
12
Strategic management
9
Marketingstrategie
4
Selling
4
Verkauf
4
Theorie
3
Theory
3
Wettbewerbsstrategie
3
Competitive strategy
2
Customer value
2
Großbritannien
2
Kundenwert
2
Organisatorischer Wandel
2
Organizational change
2
United Kingdom
2
Beziehungsmarketing
1
Business cycle
1
Competitive advantage
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Economic growth
1
Firm performance
1
Globalisierung
1
Globalization
1
Institutional change
1
Institutioneller Wandel
1
Integriertes Management
1
International marketing
1
Internationales Marketing
1
Konjunktur
1
Lehrbuch
1
Lieferantenmanagement
1
Market research
1
Market structure
1
Marketinginformationssystem
1
Marktforschung
1
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Book / Working Paper
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Lehrbuch
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Textbook
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English
3
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Piercy, Nigel
Hooley, Graham J.
4
Nicoulaud, Brigitte M.
3
Ries, Al
2
Trout, Jack
2
Wied, Lorenz
2
Bookhagen, Andrea
1
Cornelius, Britta Elisabeth
1
Fichtner, Tanja
1
Göttgens, Sabine
1
Heinrich, Michael
1
Kozomara, Milica
1
Krengel, Martin
1
Kröger, Claudia
1
Lee, Nick
1
Liu, Yanli
1
Priddat, Birger P.
1
Rudd, John M.
1
Saunders, John A.
1
Schaal, Frank
1
Stiegelmayr, Karin
1
Wallbaum, Holger
1
Wiegner, Christian M.
1
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ECONIS (ZBW)
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Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
2
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
Saved in:
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