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~person:"Piercy, Nigel"
~subject:"Positionierung <Marketing>"
~subject:"Globalization"
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Positionierung <Marketing>
Globalization
Marketing management
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9
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Piercy, Nigel
Mohammad Falahat
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Hooley, Graham J.
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Laroche, Michel
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Rajagopal
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The marketing review
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ECONIS (ZBW)
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Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
2
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
4
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
Saved in:
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