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~person:"Piercy, Nigel"
~person:"Croquet, Mélanie"
~subject:"United Kingdom"
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Marketing management
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Piercy, Nigel
Croquet, Mélanie
Gijsenberg, Maarten J.
4
Balmer, John M. T.
3
Bennett, Roger
3
Greenley, Gordon E.
3
Hackley, Christopher E.
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2
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2
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2
Driver, Ciaran F.
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Duan, Yanqing
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Global journal of business research : GJBR
1
The journal of personal selling & sales management : JPSSM
1
The marketing review
1
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ECONIS (ZBW)
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1
Company Managed Virtual Communities in Global Brand Strategy
Arnone, Laurent
-
2010
, the tools and the roles of the people involved in the
implementation
of a community strategy. These elements are then …
Persistent link: https://www.econbiz.de/10013141475
Saved in:
2
Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
Saved in:
3
Company managed virtual communities in global brand strategy
Arnone, Laurent
;
Colot, Olivier
;
Croquet, Mélanie
; …
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
Saved in:
4
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
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