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Search: subject:"implicit measures"
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implicit measures
5
Advertising
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Venkatraman, Vinod
2
Vo, Khoi
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Chan, Hang-Yee
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1
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1
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1
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1
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1
Hampton, William
1
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1
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1
Luna, David
1
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1
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1
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HEC Paris (École des Hautes Études Commerciales)
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Journal of retailing and consumer services
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Chan, Hang-Yee
;
Boksem, Maarten A. S.
;
Venkatraman, Vinod
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 891-913
Persistent link: https://www.econbiz.de/10015168477
Saved in:
2
On the selection and use of
implicit
measures
in marketing research : a utilitarian taxonomy
Slabbinck, Hendrik
;
Spruyt, Adriaan
- In:
Measurement in marketing
,
(pp. 171-210)
.
2022
Persistent link: https://www.econbiz.de/10013449084
Saved in:
3
Unravelling the intellectual discourse of implicit consumer cognition : a bibliometric review
Wörfel, Philipp
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012581851
Saved in:
4
Shape congruence in product design : impacts on automatically activated attitudes
Pleyers, Gordy
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581853
Saved in:
5
Implicit cognition for alcohol in the workplace : an essay review article for health promotion and human resources management
Viacava, Keitiline R.
- In:
Journal of management research
9
(
2017
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011609174
Saved in:
6
Implicit
measures
in sales research
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10010503889
Saved in:
7
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
8
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
9
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
10
Relationships of career adaptabilities with explicit and implicit self-concepts
Rusu, Andrei
;
Măirean, Cornelia
;
Hojbotă, Ana-Maria
; …
- In:
Journal of vocational behavior
89
(
2015
),
pp. 92-101
Persistent link: https://www.econbiz.de/10011347176
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