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Communication 1 Consumer behaviour 1 Ernährungsindustrie 1 Ernährungssicherung 1 Food 1 Food industry 1 Food market 1 Food security 1 Gastronomie 1 Kommunikation 1 Konsumentenverhalten 1 Lebensmittel 1 Lebensmittelmarkt 1 Marketing management 1 Marketingmanagement 1 Neuromarketing 1 Restaurant industry 1 Tourism industry 1 Tourismuswirtschaft 1 electroencephalography 1 eye-tracking 1 food tourism 1 implicit priming test 1 marketing communications 1 neuromarketing 1 typical–local food 1
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Gregory-Smith, Diana 1 Murmura, Federica 1 Pencarelli, Tonino 1 Savelli, Elisabetta 1
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Psychology & marketing 1
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How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta; Gregory-Smith, Diana; Murmura, Federica - In: Psychology & marketing 39 (2022) 7, pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
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