Search Results - subject:"implicit self-theories"

How do I look: The role of Brand Anthropomorphism and Implicit Self-Theories on Brand Evaluations?

Ali, Nimra; Sheeraz, Muhammad - In: South Asian Management Research Journal 2 (2023) 1, pp. 51-70

Nowadays marketing practitioners are more interested to make a lifetime bond with consumers. Previous research studies have shown that brand anthropomorphism enhances consumer brand evaluations in terms of likability, positive sentiments, purchase intentions, and trust in that particular brand....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014335477

The influence of implicit self-theories on consumer financial decision making

Rai, Dipankar; Lin, Chien-Wei Wilson - In: Journal of business research : JBR 95 (2019), pp. 316-325

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011980104

The impact of implicit self-theories and loss salience on financial risk

Montford, William J.; Leary, R. Bret; Nagel, Duane M. - In: Journal of business research : JBR 99 (2019), pp. 1-11

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012023398

Judging a book by its cover : the influence of implicit self-theories on brand user perceptions

Park, Ji Kyung; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 56-76

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011842173

It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment

Wu, Freeman; Samper, Adriana; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 651-672

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011755406

The influence of brand personalities on consumers:exploring the moderating role of implicit self-theories.

Park, Ji Kyung - 2011

to self-enhance, and identify possible ways that consumers with different implicit self-theories use these brands to self … brands with appealing personalities. More importantly, we examine if implicit self-theories determine the extent to which … personalities. To do so, we introduce implicit self-theories--lay beliefs that consumers hold about personalities--as an important …

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009462943

I think I can, I think I can : brand use, self-efficacy, and performance

Park, Ji Kyung; John, Deborah Roedder - In: Journal of marketing research : JMR 51 (2014) 2, pp. 233-247

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010362214