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  • Search: subject:"impoverished situations"
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Armut 1 Armutsbekämpfung 1 BoP 1 Consumer behaviour 1 Creativity 1 Developing countries 1 Entwicklungsländer 1 Konsumentenverhalten 1 Kreativität 1 Low income 1 Niedrigeinkommen 1 Poverty 1 Poverty reduction 1 Subsistence economy 1 Subsistenzwirtschaft 1 Target group 1 Zielgruppe 1 after-use 1 base of the pyramid 1 bottom of the pyramid 1 creative consumers 1 creativity 1 development 1 impoverished situations 1 marketing 1 poverty 1 products 1 subsistence markets 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Beninger, Stefanie 1 Robson, Karen 1
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International journal of business and emerging markets : IJBEM 1
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ECONIS (ZBW) 1
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Creative consumers in impoverished situations
Beninger, Stefanie; Robson, Karen - In: International journal of business and emerging markets … 6 (2014) 4, pp. 356-370
Persistent link: https://www.econbiz.de/10010508037
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