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A social media analytics application of impression management and social presence theories to Twitter interaction analysis
Mehra, Vishal
;
Singh, Prabhsimran
;
Bharany, Salil
; …
- In:
Decision analytics journal
9
(
2023
),
pp. 1-13
Olympics 2022.
Impression
Management
Theory
(IMT) and Social Presence Theory (SPT) have been utilized to analyze the imposition …
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