Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-21
social networking sites on Impulse Buying Behavior (IBB) among customers is challenging for businesses and significant for … media on Impulse Buying Behavior (IBB) among customers in Saudi Arabia. The present quantitative study was conducted by …) significantly influenced Impulse Buying Intention (IBI), but no effect was reported by the Social Media Community (SMC) on Impulse …