Search Results - subject:"impulse buying behavior"

Measuring social media impact on Impulse Buying Behavior

Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-21

social networking sites on Impulse Buying Behavior (IBB) among customers is challenging for businesses and significant for … media on Impulse Buying Behavior (IBB) among customers in Saudi Arabia. The present quantitative study was conducted by … Buying Behavior (IBB). The study will enable marketers, scholars, and researchers to understand the concept of Impulse buying …

Persistent link: https://www.econbiz.de/10014527425

Measuring social media impact on Impulse Buying Behavior

Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; … - In: Cogent business & management 10 (2023) 3, pp. 1-21

Persistent link: https://www.econbiz.de/10014506302

The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations

Rahman, Mst Farjana; Hossain, Md Shamim - In: South Asian journal of marketing 4 (2023) 1, pp. 1-16

Purpose - The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study. Design/methodology/approach - The authors used a research...

Persistent link: https://www.econbiz.de/10014285414

Predicting the relationship between scarcity and serendipity information toward impulse buying behavior : hedonic shopping values as moderator variables

Prawira, Natasha A.; Sihombing, Sabrina O. - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 66-85

shopping and idea shopping towards online impulse buying behavior Theoretical Contribution/Originality: This research makes a …

Persistent link: https://www.econbiz.de/10012696132

Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379

Persistent link: https://www.econbiz.de/10012671695