This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...

This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...

Intelligent Product Recommendation Agents have been used for some time now by large, well known Internet businesses such as Amazon and Netflix. Unfortunately there is little research assessing the effectiveness of these systems in influencing online consumer behavior. Businesses that sell...