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  • Search: subject:"incentive misalignment"
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Year of publication
Subject
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Advertising 2 Advertising effects 2 Werbewirkung 2 Werbung 2 incentive misalignment 2 Ad Auctions 1 Advertising Effectiveness 1 Advertising Personalization 1 Anreiz 1 Bank 1 Bank holding companies 1 Consumer Attention 1 Consumer behaviour 1 Corporate culture 1 Data protection 1 Datenschutz 1 Digital Advertising 1 Experiment 1 Eye Tracking 1 Feldforschung 1 Field research 1 Financial crisis 1 Finanzkrise 1 Firm performance 1 Holding 1 Holding company 1 Incentive Misalignment 1 Incentives 1 Informational Social Influence 1 Internet marketing 1 Konsumentenverhalten 1 Online-Marketing 1 Privacy Concerns 1 Programmatic Advertising 1 Social Advertising 1 Social Targeting 1 Social Web 1 Social web 1 Unternehmenserfolg 1 Unternehmenskultur 1
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Online availability
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Free 3
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1
Language
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English 3
Author
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Belo, Rodrigo 1 Frick, Thomas W. 1 Frick, Thomas Walter 1 Hazel Thu-Hien Nguyen 1 Telang, Rahul 1
Published in...
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ERIM Ph. D. series research in management / Erasmus Institute of Management 1 Journal of financial management, markets and institutions 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.; Belo, Rodrigo; Telang, Rahul - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
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Cover Image
Reward culture and banks' performance during the 2008 financial crisis
Hazel Thu-Hien Nguyen - In: Journal of financial management, markets and institutions 6 (2018) 1, pp. 1850001-25
Persistent link: https://www.econbiz.de/10011960207
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