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  • Search: subject:"incentivized reviews"
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Year of publication
Subject
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Consumer behaviour 3 Incentivized reviews 3 Konsumentenverhalten 3 Viral marketing 3 Virales Marketing 3 Anreiz 2 Incentives 2 Influencer marketing 2 Online retailing 2 Online-Handel 2 Sponsoring 2 Sponsorship 2 Asymmetric information 1 Asymmetrische Information 1 Auskunftspflicht 1 Consumer deception 1 Consumer protection 1 Corporate disclosure 1 Disclosure regulation 1 Economics of information 1 Exchange Theory 1 Incentivization commonness 1 Influencer 1 Influencer type 1 Information behaviour 1 Informationsverhalten 1 Informationsökonomik 1 Internet marketing 1 Interpersonal deception theory 1 Motivation 1 Motives 1 Online reviews 1 Online-Marketing 1 Persuasive knowledge model 1 Product information 1 Produktinformation 1 Review authenticity 1 Review formalism 1 Review legitimacy 1 Review valence 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 4
Author
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Ben Mrad, Selima 2 Goldring, Deborah 2 Petrescu, Maria 2 Dobre, Costinel 1 Fiedler, Anne 1 Gerrath, Maximilian H. E. E. 1 Kitchen, Philip J. 1 Milovan-Ciuta, Anca 1 O'Leary, Kathleen Bay 1 Park, Sungsik 1 Shin, Woochoel 1 Usrey, Bryan 1 Xie, Jinhong 1
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Published in...
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European journal of marketing 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of retailing and consumer services 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
Cover Image
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik; Shin, Woochoel; Xie, Jinhong - In: Management science : journal of the Institute for … 69 (2023) 11, pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
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Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria; Kitchen, Philip J.; Dobre, Costinel; … - In: European journal of marketing 56 (2022) 4, pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
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The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
Gerrath, Maximilian H. E. E.; Usrey, Bryan - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 531-548
Persistent link: https://www.econbiz.de/10012939483
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Incentivized reviews : promising the moon for a few stars
Petrescu, Maria; O'Leary, Kathleen Bay; Goldring, Deborah; … - In: Journal of retailing and consumer services 41 (2018), pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
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