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Search: subject:"incentivized reviews"
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Consumer behaviour
3
Incentivized reviews
3
Konsumentenverhalten
3
Viral marketing
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Virales Marketing
3
Anreiz
2
Incentives
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Influencer marketing
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Online retailing
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Online-Handel
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Asymmetric information
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Auskunftspflicht
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Consumer deception
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Consumer protection
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Corporate disclosure
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Disclosure regulation
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Economics of information
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Exchange Theory
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Incentivization commonness
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Influencer
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Influencer type
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Information behaviour
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Informationsverhalten
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Informationsökonomik
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Internet marketing
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Interpersonal deception theory
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Motivation
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Motives
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Online reviews
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Online-Marketing
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Persuasive knowledge model
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Product information
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Produktinformation
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Review authenticity
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Review formalism
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Review legitimacy
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Review valence
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Ben Mrad, Selima
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Goldring, Deborah
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Petrescu, Maria
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Dobre, Costinel
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Fiedler, Anne
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Gerrath, Maximilian H. E. E.
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Kitchen, Philip J.
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Milovan-Ciuta, Anca
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4
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Disclosure in
incentivized
reviews
: does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria
;
Kitchen, Philip J.
;
Dobre, Costinel
; …
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
Saved in:
3
The impact of influencer motives and commonness perceptions on follower reactions toward
incentivized
reviews
Gerrath, Maximilian H. E. E.
;
Usrey, Bryan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 531-548
Persistent link: https://www.econbiz.de/10012939483
Saved in:
4
Incentivized
reviews
: promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
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