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Advancing theory development in emerging and frontier markets : embracing indigenous and historical perspectives in international business scholarship
Ameyaw, Abdul-Kadir
- In:
Journal of East-West business
30
(
2024
)
3
,
pp. 283-308
Persistent link: https://www.econbiz.de/10015190520
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Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
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