Chaldun, Evy Rachmawati; Yudoko, Gatot; Maryunani, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-27
Indonesian coffee products, where Indonesia ranks as the fourth-largest coffee exporter. By analysing 3470 Amazon customer … reviews of 14 Indonesian coffee products, key factors emerged across sensory, price, and packaging aspects. Sensory aspects …