Rajput, Aditi; Gandhi, Aradhana Vikas - In: Cogent business & management 11 (2024) 1, pp. 1-24
This study investigates the impact of homophily, influencer social presence, and influencer physical attractiveness on … presence, and influencer physical attractiveness on consumer purchase intention, partially mediated by affinity, trust, and … affinity, trust, and loyalty in homophily, influencer social presence, influencer physical attractiveness, and consumer …
