Calveras, Aleix; Ganuza, Juan José - Department of Economics and Business, Universitat … - 2014
consumers either through search or experience. Consumers aggregate information about them from several channels (media …, advertisement, NGOs, etc.). Since these sources may send contradictory messages, the information available to consumers is noisy. In … information transmitted to consumers and CSR. We also show that firms may be tempted to adding noise to the information channel (e …