Kovacs, Kent F.; Kemper, Nathan; Nayga, Rodolfo M. <Jr.>; … - In: Q open : a journal of agricultural, climate, … 4 (2024) 1, pp. 1-15
We examine the effect of information framing on consumers' preferences for In-vitro (or lab grown) meat (IVM). Our … (baseline), (2) positive, (3) negative, and (4) both positive and negative combined. Negative information framing leads …
