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  • Search: subject:"information value and ambiguity"
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E-commerce 1 Electronic Commerce 1 Führungskräfte 1 Internet 1 Internet marketing 1 Managers 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Social Web 1 Social web 1 Viral marketing 1 Virales Marketing 1 deep learning 1 information value and ambiguity 1 managerial responses 1 natural language processing 1 online positive reviews 1 online word of mouth 1
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English 1
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Deng, Chaoqun 1 Ravichandran, T. 1
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Information systems research : ISR 1
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Managerial response to online positive reviews : helpful or harmful?
Deng, Chaoqun; Ravichandran, T. - In: Information systems research : ISR 35 (2024) 4, pp. 1802-1823
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