Orzan, Gheorghe; Cetina, Iuliana; Mihail, Nora - In: Theoretical and Applied Economics 1(518) (2008) 1(518), pp. 51-56
Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing...
